Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO.

Search Engine Journal contributor Amelia Willson  has share seven best practices to craft useful heaer tags.

She says, “Header tags are important for SEO because they help Google understand your content, but also because they make your page more user-friendly – by making your content more readable and accessible.

Now, let’s get to the best practices.

1. Use Header Tags To Provide Structure

Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below.

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book:

  • Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.”

How To Use Header Tags: SEO Best Practices

Search Engine Journal

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