Improving the conversion rate is one of the most essential elements to focus on. With the right tools, you can continue to improve it.

HubSpot contributor Katherine Boyarsky has shared 23 conversion rate optimization tools for research, feedback, analytics & more.

She says, “The list below outlines many helpful tools for marketers looking to optimize their conversion rates. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve your site’s performance.

Lead Capture Tools

These are the tools you will use to capture more leads on your site, thus improving your CRO analytics . While most conversion-focused content has a built-in form or CTA, these tools act as additional lead capture mechanisms to boost the number of leads that convert on your content.

1. HubSpot

Price: Free

It’s Google Analytics meets SumoMe meets a CRM. Sounds cool, right? It starts with an exit intent popup CTA, then syncs with your website’s existing forms to learn about your site visitors and their path through your pages.”

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

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