A marketing plan is the advertising strategy that businesses implement to sell their product or service. It helps determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how a company can measure its efforts.

HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating an outstanding marketing plan.

She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

marketing plan business summary template

In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:

  • The company name
  • Where it’s headquartered
  • Its mission statement.”

5 Steps to Create an Outstanding Marketing Plan

HubSpot

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