Several businesses send emails from “noreply@” addresses that can hurt your email marketing performance.

AWeber contributor Seab Tinney has published an article stating why “noreply@” addresses are bad and what to use instead.

He says, “A no-reply email address (or “do not reply” address) is the “‘from email address” that is set up not to receive a response email. They are often formatted as noreply@DomainName.com or donotreply@DomainName.com.

Why you shouldn’t use a “noreply@” email address?

1 – Poor customer experience

The number one reason you shouldn’t be using no-reply email address is because it creates a poor customer experience.

No reply addresses take a channel like email, which is best used as a two-way communication, and make it one dimensional.”

No-Reply Email Addresses: Why They’re Bad and What To Use Instead

AWeber

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