Email Design Trends for 2022
The email has remained the frontrunner when it comes to online marketing. With the right targeting and designing strategies, you can continue to excel in email marketing.
Content Marketing Institute contributor Kevin George has published an article highlighting three email design trends for content marketers to use in 2022.
He says, “Let’s check out three design trends that will rule this year.
1. Minimalistic email designWith inbox information overload, simple design strategies will rule the roost. Minimalistic emails work because they promise a sharp focus on the core communication task.
They don’t frustrate readers with cluttered messages. These simple designs provide clear, crisp copy that your audience can easily read – making them more likely to take an action, such as converting to a subscriber, making a purchase, etc.
Here’s why minimalistic email design works:
- Ensures the message is not lost in a gazillion distractions. Communicate one or two essential action items for best results.”
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