Should Email Subject Lines Be Capitalized [Answered]
CAPITALIZATION is a thing of concern for many.
Especially when it comes to email marketing, we have to be alert to the use of capitalization in our email subjects and content.
AWeber contributor Liz Willits has published an article answering this important question on using capitals in email subject lines.
She says, “To find out how top marketers use capitalization in their email subject lines, we examined the subject lines from our 100 experts to see if they relied on a particular capitalization formula.
We found 3 common formulas:
1 – Sentence-case capitalization (the first letter of the first word is capitalized)
2 – Title-Case Capitalization (the first letter of every word is capitalized except for articles like “the” and “an”)
3 – all lowercase capitalization (every letter is lowercase).”
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