A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam.

HubSpot has published a new video ‘5 Ways to Make Your Cold Emails Stand Out’.

The HubSpot team says, “80% of prospects prefer to be contacted by email than other means. Cold emails are a key tactic in any marketing strategy, especially to get your foot in the door. Here are five tips and tricks to help you create, structure, and send emails that increase your response rate. Discover how to stop feeling awkward and use cold emails to your advantage!”

HubSpot

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