SEO and Internal Linking
Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site.
Mike Ginley has published a new article highlighting internal linking best practices for SEO.
He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers need links for the quality content you create to be visible. There are some amazing posts out there that breakdown the value of backlinks, Kevin Indig’s Internal Linking for SEO: best practices, strategies, axioms (MUST READ) and Andy Crestodina’s 3 Internal Linking Strategies for SEO and Conversions (plus, 10 tips for internal link building) are two posts I recommend everyone check out. In this post, I want to break down a strategy I use to find internal linking opportunities for target keyword rankings using Screaming Frog’s custom search feature. I have used this across many sites and have seen a lot of success with boosted organic visibility.
Internal Link Audit
For this audit, you will need access to a keyword ranking tool like SEMrush and a crawling tool like Screaming Frog. For this example, I’m going to use Giordanos.com which I have no affiliation with, just a fan.
Step 1 – Find Target Ranking Keywords: To start I log into SEMrush and check out the Organic Research section to discover the ranking keywords.”
Comments are closed.
