Engagement is the key to achieving email marketing success. By creating content that appeals to your subscribers, you can make email marketing a rewarding process.

AWeber contributor Pam Neely has published a useful article on crafting re-engagement emails.

She says, “Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high.

In this post, we’ll show you:

  • Why re-engagement email campaigns are important
  • How to write effective re-engagement emails
  • 10 great re-engagement email examples

But first, let’s talk about decay. Specifically, email list decay.

Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive.

List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email address. Or unsubscribing from an email list.”

Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

AWeber

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