Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. If you’ve ever spent a little bit more on something because you know it was locally sourced or 100% recyclable, you’ve experienced sustainable marketing.

MarketingProfs contributor Steve Shaw has shared six ways marketers can achieve sustainability instead of just talking about it.

He says, “Understandably, setting out on your journey to be more sustainable can be overwhelming. Here are a six actionable steps your team can take to start.

1. Define your goals

Take stock of your energy output, waste, and travel practices to assess where you are as an organization. That can be done with the help of external consulting agencies or internal environmental champions.

As the world returns to the office, events and activations become a reality again, and business travel picks up steam, your organization’s current state will be a major consideration for defining your overall goals. Guides such as the Oxford Offsetting Principles—a set of standards that need to be met when approaching offsetting to ensure you reach net zero—can serve as a helpful framework and guiding light for your organization.”

Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

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