The Importance Of First Party Data Activation [Podcast]
Search Engine Journal has published a new podcast episode ‘The Importance Of First Party Data Activation’ featuring Brent Ramos.
The SEJ team says, “Cookies going away in Chrome?
They already have been eliminated from the most popular browser on the mobile market – Safari.
How does this affect marketing & sales? What about Shopify merchants?
Brent Ramos, Product Director at Adswerve, joined me to discuss incremental measurement in ecommerce and beyond.
We talked about the importance of first-party data and the possibility of losing a lot of the third-party data that we’re getting through cookies on the Chrome browser.”
Comments are closed.
