A marketing plan may be part of your overall business plan. A strong marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved.

HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating an outstanding marketing plan.

She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:

  • The company name
  • Where it’s headquartered
  • Its mission statement

2. Business Initiatives

The Business Initiatives element of a marketing plan helps you segment the various goals of your department.”

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

HubSpot
Sharing is caring