HubSpot contributor Maxwell Iskiev has published an article highlighting HubSpot blog’s 2022 social media marketing report featuring data from 310 marketers.

He says, “Let’s dive into some data that will help your social media strategy stay up-to-date as we jump into the new year.

2022 Social Media Marketing Trends Survey Key Findings

  1. Facebook is the most used social media platform and has the highest ROI, engagement, and highest quality leads.
  2. Funny, interactive, and relatable content, as well as content that reflects a brand’s values, performs best on social media and will see increased investment from marketers in 2022.
  3. Short-form video is the most popular and effective social media format and will see significant growth in 2022.”

The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers

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