Quality content in any form can be a great value addition to your marketing journey. Comments fall under user-generated content and hold a great value.

Social Media Examiner contributor Anna Sonnenberg has published a useful article on using Instagram comments to turn people into customers.

She says, “Here’s how to increase your comment count and maximize meaningful engagement.

#1: How to Attract Instagram Comments From the Right People

When you publish an eye-catching image or a beautifully edited Instagram reel, you might expect followers to comment without being prompted. Shouldn’t your audience naturally want to express their interest or tell you what they think?

In reality, you have to encourage followers to provide the engagement you want. Otherwise, followers are likely to double-tap and keep scrolling, leaving you with far fewer comments than you’d like.

To get your audience to comment, be direct. Include calls to action (CTAs) in your captions, telling followers exactly how you’d like them to react to your content.”

How to Use Instagram Comments to Turn People Into Customers

Social Media Examiner

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