B2C Shares Five Essential Retargeting Campaign Tips
Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
Business 2 Community contributor Erin Hynes has published an article highlighting five useful retargeting campaign tips.
She says, “Let’s look at some key tips for setting up a successful retargeting campaign:
1. Use different messaging and creatives to re-engage your audience.
Serving an ad that a user has already seen or driving them to the same part of the website they’ve already visited can be ineffective. Instead, spend time tailoring the messaging with a strong call to action and engaging creatives that drive users directly to the point of conversion will make it easier for them to take that desired action. If the point of prospecting campaigns is to drive awareness and engagement, then retargeting should be focused on getting the user to take action.
2. Exclude audiences who have already converted.
It is strongly recommended to exclude users who have already converted on your campaigns to ensure you are truly connecting with those users who have not taken the primary action desired.”
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