Four Ways to Achieve Better Results from LinkedIn Newsletters
A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter.
Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters.
She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance.
Connect through conversations and ideas
The LinkedIn newsletter capability grew naturally from the platform’s articles feature, according to Lorraine K. Lee, who served as editorial lead for the LinkedIn newsletter product launch.
The idea is to help the LinkedIn audience stay up to date on topics and conversations important to them through content created by the people they’ve connected with and brands they follow. It also gives brands and other newsletter creators the opportunity to connect with their followers on topics they are (or want to be) known for.
Lorraine advises any brand or individual to focus on content that’s genuine and open. “A company that’s writing a newsletter each week sharing high-level policies or updates isn’t going to get a lot of traction.”
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