How to Plan & Run an SEO Campaign [Guide]
Ahrefs contributor Michal Pecánek has published a step-by-step guide ‘How to Plan & Run an SEO Campaign’ to help you run successful SEO campaigns.
He says, “We’ve run many SEO campaigns, including some unique ones. You’ll learn to navigate the process from start to finish with many examples along the way.
These are the steps we’ll go through:
1. Discover and prioritize your SEO opportunities
The first rule of planning SEO campaigns is simple. Don’t start if you lack information and data to back up your decisions. You can come up with countless SEO campaign ideas. But without research, you can’t tell which opportunities are worth pursuing and prioritizing.
The research we’re going to dive into will help us estimate the effort needed to run any SEO campaign and its potential impact. This concept can be illustrated by the Impact Effort Matrix.”
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