Instagram’s New Algorithm Update – Everything You Need to Know
When it comes to social media marketing, you need to put your creativity and consistency at work to produce attractive content. With quality content, Instagram brings enormous marketing opportunities.
HubSpot contributor Caroline Forsey has published an article highlighting
She says, “On April 20, Adam Mosseri, Head of Instagram, tweeted an announcement that Instagram is now ranking based off originality.
As he puts it, “If you create something from scratch, you should get more credit than if you’re re-sharing something you found from someone else. We’re going to do more to try and value original content more, particularly compared to re-posted content.”
On the surface, this seems like a fair deal. If a marketer goes through the trouble to create a unique, original infographic, for instance, she should be rewarded by getting her post ranked higher in the algorithm than someone who is re-posting her same infographic.”
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