Semrush has published ‘The Ultimate Guide to Content Marketing Strategy’ to help businesses develop a strong content marketing plan.

Alina Petrova says, “An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let’s see why these elements are essential and how you can start implementing each of them.

5 elements of a successful content strategy

1. Audience Personas

You can’t really tell the story of your brand if you don’t know who you are telling your story to. That’s why your first step will be to identify the audience you are attempting to target with your content. There are multiple ways to do this:

  • Survey your existing customers
  • Analyze industry trends.”

The Ultimate Guide to Content Marketing Strategy

Semrush

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