As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy.

Content Marketing Institute is hosting a webinar ‘Building a Content Supply Chain That Scales’ on Wednesday, May 4, 2022, at 2.00 pm ET.

The CMI team says, “In this webinar we’ll discuss:

  • The qualitative and quantitative tools you need in your content marketing toolbox
  • Measuring that doesn’t involve clicks, traffic or downloads
  • Linking measurement to the objective of your content
  • The best data-driven sources for creating content
  • Gaining confidence through data
  • Real-life hacks that can simplify data analysis.”

Building a Content Supply Chain That Scales

Content Marketing Institute

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