Content Marketing Institute has made available a replay of ‘4 Ways to Maximize Your Marketing Efficiency’ webinar.

The CMI team says, “It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual job of marketing, the way that marketers are working needs to change. We need to speed up the creative process, and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global scale.

Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.

You’ll learn:

  • The importance of a marketing system of record
  • How to save more than 2,000 hours a year through automating and integrating key workflows
  • How enhanced tracking, reporting and analytics can help you to modernize your marketing work.”

4 Ways to Maximize Your Marketing Efficiency

Content Marketing Institute

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