Product-led content is content that helps the reader solve their problems using your product. It is any type of content that strategically weaves a product into the narrative and uses it to illustrate a point, solve a problem, and/or help the audience accomplish a goal.

Ahrefs’ Si Quan Ong has published an in-depth article on product-led content and why to use it.

He says, “Below are two reasons why product-led content is important.

1. Acquire new customers

A big issue for potential customers is that they usually have no idea how your product works or how it helps solve their problems. This is especially true for software.

This is compounded by the fact that many companies do not mention their product in their content. So, even as prospects are consuming content, they still end up in a state where they know nothing about what the company sells.

They may often even have to watch a demo video to figure out how everything works. That’s all fine and dandy, but given that demo videos are usually generic, they may not understand if and how your product works to solve their particular set of problems.”

Product-Led Content: What It Is, Why Use It, and How to Get Started

Ahrefs

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