Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers.

MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content.

She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together.

Part 1: Attracting potential subscribers to your site

The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing just that:

1. Keyword research

Our blog has been around since April 2010. We’ve published over 7,500 articles in those 12 years.

That’s a lot of content.

But it wasn’t until we rolled out a data-led keyword research and content creation strategy in 2018 that we started seeing significant traction with organic traffic growth.”

12 Actionable Steps to Drive Newsletter Growth with SEO Content

MOZ

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