SaaS content marketing is one of the most powerful tools a software-as-a-service company can use to attract, educate, and convert customers. When done well, your company can base its entire marketing plan around content.

Search Engine Journal has published a new e-book ‘SaaS Content Marketing: A Complete Guide’ to help marketers plot out and implement a successful content program for software services.

The SEJ team says, “Author Chandal Nolasco da Silva, VP of Marketing and Communications for Mako Fintech and a longtime contributor to Search Engine Journal, teaches you how to:

  • Deepen your knowledge of your target audience so you can put their characteristics, behaviors, and desires to work for your marketing strategy.
  • Develop and perfect a SaaS content funnel that mirrors the real-world needs of your most valuable prospects.
  • Use content analytics, customer data, and competitor research to tighten up your content promotion strategy, reducing waste and eliminating inefficient spend.
  • Choose content formats and craft messaging that resonates with your most relevant audiences, improving your online visibility, conversions, new customer acquisitions, and retention.
  • Structure your content program for consistency and scalability, enabling your content strategy to grow with your business.”

SaaS Content Marketing: A Complete Guide

Search Engine Journal

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