Marketing stories become memorable and shareable with quality and useful content. Relevance is the key driver when it comes to effective content marketing.

Copyblogger’s Sonia Simone has published an article highlighting 5 things every marketing story needs.

She says, “Here are five critical components of marketing stories, and how they fit into your business blogging.

We’ll start, as every good story does, with the hero …

1. You need a hero

All good stories are about someone (even if that someone is a professional monster or a talking toy).

The biggest mistake businesses make is thinking that their business is the hero of the story.

This is prevalent among a lot of insecurity-based advertising (“buy our toothpaste or you’ll die friendless and alone”), but it makes for a selfish, easily ignored marketing message. And an easily ignored marketing message doesn’t build trust in relationships.”

The 5 Things Every (Great) Marketing Story Needs

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