How Is SEO Split Testing Different from CRO Testing? [Answered]
Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing.
He says, “While these tests sound similar, there are significant differences.
Distinct Differences Between CRO Testing and SEO Split Testing
CRO Testing
In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion rate.
In CRO testing, we’re solving for a user:
- You are testing two versions of a web page or an email.
- You are testing for web traffic you already have or an email list.
- You are attempting to increase your conversion rate with on page elements.”
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