Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting.

Content Marketing Institute is hosting a webinar ‘The Neuroscience of Digital Content’ on Wednesday, May 11, 2022, at 2.00 pm ET.

The CMI team says, “In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, reveals surprising new brain study research that challenges long-held assumptions about marketing and sales content, and how that content influences buyers’ decisions.

Specifically, you’ll learn answers to questions like:

  • What kinds of visuals make your marketing content memorable and actionable?
  • What needs to change in your slides to work better in virtual presentations?
  • How do you best present technical content to non-technical audiences?
  • How do decisions differ after viewing a static e-book vs. participating in a more interactive experience?

Find out what makes digital content memorable and persuasive.”

The Neuroscience of Digital Content

Content Marketing Institute

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