A Detailed Guide to Partnership Marketing [Guide]
Partnership marketing refers to the collaborative relationships that give brands unique access to customers through the partner’s circle of trust.
Databox contributor Sam O’Brian has published ‘A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business’.
He says, “The idea of partnerships in business is nothing new. Enterprises have long built complex networks of partnerships under the reseller partnership model, transacting with end-users and downstream partners such as retailers, resellers, or managed service providers.
Today, referral partnerships are a new type of partnership model in which partners recommend and refer a businesses’ products to their shared target customers. In fact, referral programs for small businesses are a great way to convert leads and expand your customer base.”
This guide covers the following:
- What is partnership marketing?
- The purpose of marketing partnerships
- The benefits of partner marketing
- Why does partner marketing work?
- Different types of partner marketing
- How to make partnership marketing work?
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
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