Seven Step Guide to Keywords
Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing.
HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords.
She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you will learn how to do so successfully and strengthen your content strategy on your own (search) terms.
What are good keywords?
What qualifies as a good keyword in SEO is different from what makes for the right target in PPC. But how do SEO keywords differ from keywords for PPC on the SERP?
Understanding this difference takes learning how to use SEO and PPC keywords to your website’s advantage.
Using Keywords in SEO
A good SEO keyword strikes the ideal balance between keyword volume, competition, relevance, and intent based on your website’s authority.”
Comments are closed.
