Ultimate How-to Guide on Google Ads A/B Testing [Guide]
Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue.
She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page.
Where to Start
Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline, wording, or images, then you need an Ad Variation Test.
Maybe you want to experiment with the dynamics of a campaign. Say, for example, you want to see how a campaign works with different core audiences. In that case, you would need to run a Campaign Experiment.”
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