SEO Guide to Audience Research and Content Analysis [Guide]
When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers.
Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research.
Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points.
Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best source to purchase from.
In this stage of your SEO research and planning, you’ll want to identify:
- Target personas
- Buying stages
- Potential keywords
Your goal will be to map your target personas, buying stages and keywords for each persona and buying stage.”
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