Five Strategies to Effectively Market to Gen Z and Beyond
Gen Z is the youngest, most ethnically diverse, and largest generation in American history, making up 27% of the U.S. population, according to Business Insider.
Entrepreneur magazine contributor Ekalavya Hansaj has published an article highlighting five useful strategies to effectively market to Gen Z.
He says, “Gen Z is as unique and complex as they come. It’s a generation that’s defined by complex personality traits, catalytic experiences, and innovative technology. As you shape your marketing strategy to reach this valuable segment of the consumer marketplace, you must do so intentionally. Here are some tactics that will allow you to resonate with these impressionable minds:
Sell experiences over products
Gen Z is the first generation in many decades to be disinterested and unaffected by hard sells and overt tactics. When they see something that’s an obvious advertising campaign, they immediately lose interest. They’re far more interested in the intangible feelings associated with your products and services than the physical item you’re selling. This can be sobering to realize, but it’s true nonetheless.”
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