Four E-Commerce Brand-Building Strategies
E-commerce has enabled brands and businesses to shift to online sales resulting in better growth.
Forbes contributor Milissa Rick has published an article highlighting four E-Commerce brand-building strategies that can’t be ignored any longer.
She says, “With an e-commerce brand, you gain an incredible amount of information from your consumers. And since dealing with intermediaries (e.g., other retailers) is minimized, conflict and data deficiencies become less of a challenge.
Digital brand building empowers you to enhance the entire consumer experience. But it’s more than promotional emails and one-off influencer campaigns—it requires constant and consistent nurturing and attention. Here are four strategies to employ while building a digitally focused e-commerce brand.
Identify And Educate The Target Audience
If you don’t have the budget to do a proper customer segmentation study, create personas and profiles of customers based on your brand positioning, already-published secondary data, and prior sales data.”
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