Several e-commerce businesses struggle to choose the right content channels like blogs, product pages to publish helpful content.

Inflow contributor Alex Juel has published an in-depth guide on performing a content audit on your E-commerce site.

He says, “Content audits can be tedious and overwhelming. You might have to review thousands of blog posts and product pages. It can be difficult to figure out where exactly to start, what content strategies to follow, and how to optimize effectively for search engines.

So, this guide is here to help.

Today, we’ll walk you through every step of our content audit process, developed from years of working with eCommerce businesses just like yours.

WHAT IS A CONTENT AUDIT? 

A content audit is an analysis of all the content on your site, including blog posts, product pages, landing pages, and any other written material. It helps you understand what content you currently have, how it’s performing, and what needs to be improved or removed.

Content audits can be conducted for various different reasons. Perhaps your organic traffic has been slipping, and you want to identify the reasons why. Maybe you’ve hired a new SEO or content marketing manager who wants the lay of the land. In other cases, you might just want to organize your unwieldy number of web pages.”

How to Perform a Content Audit on Your E-commerce Site

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