Modular content is text or text/image combinations that are organized in relatively small units, with the purpose of assembling different combinations of content units.

Search Engine Watch has published a new white paper ‘Modular Content Is the Key to Customizing Experiences at Scale’ explaining the usefulness of modular content.

The SEW team says, “Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for marketers: rapid, compliant, and effective localization efforts; syndication of valuable content to where it helps customers; and personalized experiences.

Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

In this Forrester report you’ll find:

  • Why modular content is the key to customizing experiences at scale
  • How modular content solves scaling issues through smart content reuse
  • Examples of successful modular content initiatives
  • Why modular content requires people, processes and technology shifts
  • How to start small with modular content to drive tests and CX transformations.”

Modular Content Is the Key to Customizing Experiences at Scale

Search Engine Watch

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