ClickZ has published the ‘Paid Search Monitoring and Brand Compliance Survey Report 2022’.

The ClickZ team says, “We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth.

Affiliate non-compliance and the inevitable crossover this creates through paid search has the power to break even the strongest brands – which in turn creates demand amongst brands for more effective brand safety tools and a need for cross-channel monitoring solutions.

For this reason, ClickZ has partnered with leading brand protection and compliance provider, BrandVerity, to conduct an extensive survey exploring marketing practitioners’ experiences with affiliate marketing and paid search, the key areas in which these mediums overlap and how threats to brand integrity could be overcome through dynamic crosschannel monitoring solutions moving forward.

Download your complimentary copy of the report to find out all the key findings from the survey.”

Paid Search Monitoring and Brand Compliance Survey Report 2022

ClickZ

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