Three Keyword Research Trends for Better SEO Performance
Comprehensive keyword research helps you identify the words and phrases that may work best for your business to feature in the search engine result pages (SERP).
Search Engine Watch contributor Ann Smarty has published an article highlighting three critical keyword research trends you must embrace.
She says, “If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.”
In the meantime, Google’s understanding and treatments of keywords has changed completely.
1. Exact-match keywords are getting obsolete
Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index.
And they succeeded.
It started years ago with Hummingbird being first quietly introduced then officially announced in August of 2013.
Yet, few SEOs actually understood the update or realized how much of a change to everything they knew it was.”
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