A newsletter is an email that offers readers and fans who subscribe a list of your most interesting content, announcements, and promotions. It can be helpful for keeping audiences in the know and also in gaining traffic.

By publishing email newsletters, you can closely promote your products and services to the relevant audience.

HubSpot contributor Ginny Mineo has published an article highlighting 11 tips to create an email newsletter people actually read.

She says, “Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do. And if you’re looking for some inspiration, here are some awesome email newsletter examplesyou can check out.

1. Review successful newsletter examples.

Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We’ve compiled a list of dozens of our favorite email newsletters into an ultimate lookbook.

customer email newsletter

2. Evaluate whether or not you need an email newsletter.

I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one.”

How to Create an Email Newsletter People Actually Read

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