Broken Link Building: The Complete Guide
Broken link building is one of the most popular link-building tactics around. Broken link building is where you find a dead page with backlinks, create a similar page, then ask people linking to that page to link to you instead.
Ahrefs has published ‘Broken Link Building: The Complete Guide’ to help you understand broken link building.
Joshua Hardwick says, “Broken link building is a four-step process.
- Find broken pages with backlinks
- Vet the backlinks
- Create a replacement page
- Do outreach
1. Find broken pages with backlinks
It’s impossible to find highly linked broken pages without SEO tools. Even if you find dead pages manually, you’ll need a backlink checker to see how many links they have. You can use Ahrefs’ free backlink checker for this, but life is much easier with full access to Ahrefs.
Keep this in mind as we go through the tactics below. You’ll need Ahrefs for ¾ of them.”
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