Guide to Competitive Content Analysis
By understanding your competitors’ content marketing strategies to engage their audiences and drive interest in their products or services, you can make required changes to your own content marketing approach.
Semrush contributor Margarita Loktionova has published ‘The Ultimate Guide to a Competitive Content Analysis’.
She says, “Ultimately, a competitive content analysis will help you stay one step ahead of your competition. It will ensure that any content you create is unique and valuable for your target audience. And doing a competitive content analysis is not as difficult as you might think. In fact, we’ve created a Free Downloadable Competitive Research Template with everything you need to get started.
You can make a copy of this template and use it as you go through each step below.
Step 1: Make a list of your competitors.
When starting a competitive content analysis, begin with a list of your direct and indirect competitors.
Your direct competitors are any brand, business, or person that offers the same products or services that you do.”
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