LinkedIn Single Image Ad Retargeting [Guide]
LinkedIn ad retargeting allows you to build audiences of LinkedIn members who visited a page on your website, engaged with a single image ad, and viewed a video ad.
Search Engine Journal contributor Tim Jensen has published ‘A Guide to LinkedIn Single Image Ad Retargeting’.
Citing the benefits of engagement-based retargeting, he says, “You’ve likely heard the acronyms from the progression toward a cookieless web – for example, GDPR, CCPA, and ITP.
Remember FLoC?
Pixel-based retargeting audiences continue to become less reliable as mobile OS and browser restrictions decrease the ability to track users.
On the flip side, first-party platform data has become more valuable.
By expanding opportunities for in-platform engagement retargeting, LinkedIn instantly offers a way to build audiences from individuals who otherwise might not enter pixel-based retargeting.”
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