The Marketing Playbook for Content Creation [Template]
ClickZ has published a new template ‘The Marketing Playbook for Content Creation’.
The ClickZ team says, “Every aspect of marketing relies on content to engage and motivate your target audience. Content fuels the customer experience. And when it comes to marketing, it powers conversions. Whether that’s through email and landing page copy, brochures, eBooks, website content, or social media posts. But in order for that content to be successful, it has to be high in fitness. So it needs to have certain qualities:
- Clear and easy to understand
- Written in your brand tone of voice
- Correct in terms of grammar and spelling
- Accurate in its use of brand terminology
- Consistent across different content types
- Inclusive of all people
- Scannable and readable
It’s challenging to maintain those elements across all areas of marketing. Especially when the subject matter can vary and employees are spread out across different teams. That’s why this playbook will lead you through the different areas of marketing and align them to their main content goals.”
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