YouTube SEO Tips
SEO is an important factor when it comes to ranking your video content on YouTube.
Yoast has published an in-depth article ‘YouTube SEO in 5 minutes’ explaining the YouTube SEO process.
The Yoast team says, “We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint.
YouTube ranking factors
There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority.
Relevancy
Transcripts and Visuals
YouTube and Google have two main tools for working out the content of a video. First, the transcripts (both automated and manually uploaded). And second, the visuals from the video frames. The latter is parsed with machine learning that interprets what’s shown.”
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