Four Elements of Good Content
Quality content helps you rank higher on the SERP. By constantly improving your content creation process, you can continue to get more traffic.
Search Engine Land contributor Danny Goodwin has reported four elements of good content, according to Google research.
He says, “Good content, above all, is all about the story.
That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to find out how viewers determine the quality of content.
Why we care. While the findings of Google’s research are geared toward visual content (specifically: YouTube), the broad lessons can be applied to any type of content you create.
Good content has four elements:
1. Relevant. People want content relevant to their interests. But they also want content that is created by approachable and relatable creators.
- Key stat: 80% of people are more open to advertising or branded content when the content is relevant to them.
2. Intellectual. People want content that introduces them to new things. This includes brands.
Comments are closed.
