Marketing measurement helps you analyze the performance of your marketing campaigns and make required changes.

Watch Neil Patel’s latest video ‘The Best Marketing Strategy Produces the Worst ROI’ where he talks about a marketing strategy.

He says, “People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you’ll struggle to build a multi-billion, if not even a multi-million dollar business.”

Neil Patel’s Blog

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