Your Guide to Successful Instagram Influencer Marketing Campaigns
Instagram has become a marketing magnet now. By finding and partnering with creators and influencers on Instagram, you can reach new audiences and build trust.
Social Media Examiner contributor Anna Sonnenberg has published a comprehensive article on running Instagram influencer marketing campaigns in 2022.
She says, “Whether you manage Instagram marketing for a new or established business, you probably use a few standard tactics. For example, you publish Instagram content consistently, post a wide variety of content, and use hashtags to drive discovery.
As useful as these tactics are, they may not allow your business to grow as quickly as you’d like or get the sales or leads you want. Here’s how Instagram influencers can help you reach your marketing goals.
Introduce Your Business to New Audiences
Does your Instagram following reflect just a small percentage of your total addressable market? Growing your Instagram audience can be slow going, even if you use the right hashtags and engage with other accounts in your industry.
By partnering with Instagram influencers, you can tap into relevant audiences instantly. Standard influencers typically have at least 50,000 followers so a partnership gives you the chance to connect with thousands of potential customers.”
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