Abandoned cart emails are sent to customers who have added products to their cart but failed to check out.

Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales.

He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry:

  • Baby and child: 94.4%
  • Luxury: 94.4%
  • Airlines: 90.9%
  • Fashion: 90.7%
  • Cosmetics: 85.7%
  • Retail: 84.5%

Ecommerce websites both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email marketing software, you can even automate the process so you don’t have to manually send each message.

Now that you know what an abandoned cart email is, let’s look at some top examples to get inspired by.

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