Google Analytics 4 Guide for PPC
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.
Search Engine Land contributor David Ogletree has published Google Analytics 4 Guide for PPC.
He says, “One of the main concepts of GA4 is differentiating between user engagement and session engagement. The main difference is that user engagement statistics can span more than one session.
A session engagement includes data for each session. GA4 is all about engagement.
The biggest difference you will notice in GA4 is that the bounce rate is gone. It has been replaced with “Engaged Sessions.” A session is either engaged or not.
To be counted as engaged, the user must stay on the website for more than 10 seconds, trigger a conversion or have 2 or more page views.”
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