How to Create a Strong Brand Strategy
A brand strategy is a holistic approach to how a brand shows up to its customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
Shopify contributor Alexa Collins has shared five elements of a strong brand strategy.
She says, “Brand voice, brand design, brand values, brand story, and brand vibe are the key elements of a successful brand strategy. Below, we’ll walk you through each one, describe what it is, and look at why each bolsters the experience your brand creates for new and existing customers.
Brand story
Your brand story is the narrative you use to communicate essential moments in your business’s origin story, core beliefs and values, and the purpose of your business.
Brand stories further spark connection between your business and customer base. By sharing why you exist, what you stand for, and what inspired you to get started and keep going, you create an open environment where people can get to know your business on a deeper level.”
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