Power Personalization With the Right Marketing Technology [Guide]
Personalization is the key to marketing success. It helps you move closer to your prospects and turn them into customers.
Bloomreach, Inc. has published a new guide ‘Power Personalization With the Right Marketing Technology’ to help understand power of personalization.
Carl Bleich says, “In today’s market, data is everything. Being able to compliantly collect customer and product data is one of the most important building blocks of success with e-commerce personalization.
This combination of customer and product data is called commerce data— and creating truly personalized and connected commerce experiences for your customers online is nearly impossible without it.
It isn’t enough to just create an e-shop any more. Digital is no longer just a supporting channel to companies’ brick-and-mortar stores. If the first 20 years of e-commerce were about standing up a store, the next 20 years are about how to make that store stand out from the crowd.
Digital is now the primary channel for many shoppers, and before you can build any brand loyalty, you have to first meet their demands for a better experience online.”
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